Here’s a simple exercise for this week.

Look at your last 10 listings.

Write down where each one came from.

Past client?

Referral?

Database?

Prospecting?

A particular suburb, street or apartment building?

Social media?

Open home?

Then look for the pattern.

Which 20% of your activities are producing most of your opportunities?

That’s where I want you to put more of your energy this week.

And one more question:

What are you spending time on that feels productive — but isn’t actually helping you win listings?

Do less of that.

You don’t need to do everything.

You need to consistently do what matters most.