“The person who gets 1 shot needs everything to go right. The person who gets 1000 shots is going to score at some point.” In real estate, relying on one potential listing puts a lot of pressure on that one opportunity. Throughout my career, I focused 80% of my effort on listings and 20% on buyers. My priority was building a consistent listing pipeline. My tip: Keep creating conversations and booking appraisals, even when you’re busy with a sale. Give yourself more opportunities to win.

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