Before you sell a single home, you must first sell yourself. In real estate, you are the brand. Your confidence, energy, and presence shape how the industry — and more importantly sellers — perceive you long before your results ever do. When I started my career in 1997, I thought I was ready. I had the fresh REIQ Sales Certificate, the clean car, sharp business clothes, and a Nokia phone the size of a brick. What I didn’t realise at the time was this: Your true positioning in real estate isn’t your office, suburb, or tools. It’s your mindset. Clients feel your energy before they...

read more