A listing can create opportunities beyond the sale itself. It attracts buyer enquiries, brings people through your open homes and increases your visibility. Some of those buyers also have a property to sell. That’s why, throughout my career, I focused 80% on listings and 20% on buyers. A consistent listing pipeline helped keep those conversations flowing. My tip: Ask buyers, “Do you have a property you’ll need to sell?” Your next listing conversation could start at today’s open home.

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