“Find a way to play the game that ensures you get a lot of shots.” For real estate agents, that means creating opportunities consistently: a follow-up call, a past-client conversation, another appraisal. My 80% listings, 20% buyers focus gave my week direction. Listings brought buyer activity, which created further opportunities. My tip: Protect time for listing conversations every week. Learn from the ones you don’t win and keep improving your approach. One “no” feels smaller when you have more conversations ahead.

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