“Find a way to play the game that ensures you get a lot of shots.”

For real estate agents, that means creating opportunities consistently: a follow-up call, a past-client conversation, another appraisal.

My 80% listings, 20% buyers focus gave my week direction. Listings brought buyer activity, which created further opportunities.

My tip: Protect time for listing conversations every week. Learn from the ones you don’t win and keep improving your approach.

One “no” feels smaller when you have more conversations ahead.