Mindset isn’t just what you think—it’s how you see, hear, and feel your thoughts.
Years ago, early in my real estate career, I’d walk into meetings with top agents—the kind of alpha personalities who dominated rooms and didn’t leave space for doubt.
And I had plenty of doubt.
My self-talk?
“Do I belong here?”
“What if they know more than me?”
“Play it safe. Stay small.”
And here’s the thing: the voice saying all of that wasn’t just what it said—it was how it said it.
It was loud. Right in my ear. Harsh. Fast. Unrelenting.
A loop I didn’t even realise I could change.
Then I learned about submodalities in Neuro Linguistic Programming NLP—the idea that your brain codes thoughts like files: in sound, pictures, feelings.
Change the coding, and you change the power it has over you.
So I got curious.
I took that harsh inner voice and made it quieter. Slowed it down.
Moved it outside of my head and gave it a ridiculous cartoon accent (yes really).
Suddenly, it wasn’t intimidating. It was laughable.
And that made space for a new voice.
One I chose.
It said:
“I don’t care how good you are. I am better.”
— Justin Herald
Not out of arrogance. But because confidence is a decision.
And now, I don’t second-guess myself.
I don’t overthink what I bring to the table.
I don’t need to.
I’ve done the work. I back myself.
And that’s what I help other women in real estate do—ditch the doubt and lead with quiet confidence.
Because when you shift what’s going on in your head, everything changes on the outside too.
If your mindset needs an upgrade, don’t start by fighting your thoughts.
Start by changing how your mind delivers them.
That’s where the shift begins.
