Coaching For Women News Edition 12 – September 2025

Success in real estate isn’t just about knowing the market, building a strong network, or closing deals. Those things matter, but they only come alive when paired with the right mindset. At the core of every thriving real estate career are three qualities: persistence, resilience, and confidence.

Why Persistence Matters Most

Persistence is the number one personality trait that separates successful real estate agents from those who give up too soon. It’s the dogged determination to push through rejection, long days, and slow months with a “never give up” attitude.

Setting goals is easy. Anyone can write down, “I want to close five listings this month.” The challenge lies in fighting for those goals until the sweet end—making the extra call, chasing the lukewarm lead, and staying focused when results take longer than expected.

Resilience: The Power to Keep Going

Resilience is persistence in action. Everyone works differently—some agents hit their stride first thing in the morning, while others are most productive late at night. The key is to develop strategies that suit your rhythm and carry you through the tough times.

Sometimes resilience means staying up all night perfecting a listing presentation or saying no to a social event so you can show an interstate buyer around. It’s about recognising how valuable every minute is and staying one step ahead of your schedule.

To borrow a powerful quote:
“When the world says, Give up, Hope whispers, Try it one more time.” – King Tutankhamun

Confidence: Courage First, Confidence Later

Confidence doesn’t come from faking it—it comes from earning it. James Clear, author of Atomic Habits, explains it perfectly:

“The only way to develop true confidence is to earn it. The confidence that you can bounce back from failure is earned by working through previous failures. The confidence that you can deliver the speech is earned by the previous speeches you have given. The confidence that you can perform on game day is earned by the previous performances in practice. In the beginning, you need enough courage to practice even though it may not go very well. And over time, as your skills improve, courage transforms into confidence. Courage first, confidence later.”

In real estate, this means confidence is built by picking up the phone after a tough rejection, showing up for the open home even when turnout is low, or delivering another pitch even after you lost the last one. Each repetition builds your courage—and, eventually, your confidence.

Final Word: Never Give Up

Real estate is not for the faint-hearted. It’s a career that demands more than charm and market knowledge—it requires unshakable persistence, resilience to push through the lows, and confidence built through action.

When you combine these three qualities, you don’t just survive in real estate—you thrive.

Ready to rise to the top of your BDA?
Book your FREE strategy call today to explore the personalised strategies that sharpen persistence, grow confidence, and develop resilience—so you position yourself as the go-to agent in your area.