You don’t have to be like every other real estate agent to be successful.
One of the biggest lessons I learned during more than 20 years in real estate was that trying to fit someone else’s idea of what a successful agent should look or sound like simply doesn’t work.
When I arrived in real estate, I was German, had an accent, knew virtually nobody and certainly didn’t fit the traditional mould.
Eventually, I realised that being different wasn’t something I needed to overcome. It was part of what made me memorable.
I talk about this in my book Confessions of a Woman in Real Estate ”And How to Do It Your Way” because I believe authenticity is one of the most underrated business tools we have.
Clients can usually sense when you’re genuinely interested in them …and when you’re simply following a sales script.
Try this: Before your next client meeting, forget about trying to impress them. Instead, ask yourself:
How can I be genuinely curious about this person and what matters to them?
Listen. Ask another question. Use their language rather than your own sales jargon.
People may forget your perfect presentation.
They’re far more likely to remember how they felt dealing with you.
#Authenticity #RealEstateSuccess #WomenInRealEstate
